The Googlization of Everything – Book Review

googlization

By Javier de Rivera.

Originally published in The International Journal of Communication, of USC Annenberg.

The basic thesis of this book is that Google assumes roles and projects that, because of their central importance in society, should be carried out and led by public institutions, or at least subjected to regulations that assure the interests of the public. The main threat represented by a private company overseeing a function as important as “organizing the world’s information and making it universally accessible and useful” (Google, n.d.) is the commercial nature of the enterprise, which in the long run will enforce the commoditization of knowledge. Consequently, the democratic values governing society will be displaced as commercial values increasingly inform the challenge of digitalizing and processing human knowledge.

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  • […] Vaidhanathan (2011) también propone otro modelo que él llama, cryptonomicon, según el cual los vigilantes quieren evitar que se note que están, quieren espiar sin que nadie se dé cuenta de que lo están haciendo. Quieren que los espiados se comporten del modo más natural y espontáneo posible – por eso todas las llamadas a usar las redes y tecnologías sociales para “compartir con la gente que quieres las cosas que de verdad te importan” (Facebook IPO 2010) y cosas similares. De ese modo, la información que obtienen sobre nuestros gustos, necesidades, preocupaciones e intereses puede servir mejor para diseñar productos, preparar campañas publicitarias, o incluso para maniobras políticas (como la campaña de Obama 2012). […]

  • By Texts and publications | javier de rivera on November 9, 2015 at 3:16 am

    […] Vaydhanathan, Siva (2011). The Googlization of Everything (and why we should worry) – Published in: International Journal of Communication (USC Annenberg). […]

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